Bronnenberg, W.J.H.J. : rechercher sur Z-Library

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1

Exploring the implications of the internet for consumer marketing

Robert A. Peterson, Sridhar Balasubramanian, Bart J. Bronnenberg

Journal:

Journal of the Academy of Marketing Science

Année:

1997

Langue:

english

Fichier:

PDF, 1.73 MB

english, 1997

2

Consumer Packaged Goods in the United States: National Brands, Local Branding

Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé

Journal:

Journal of Marketing Research

Année:

2007

Langue:

english

Fichier:

PDF, 1.68 MB

english, 2007

3

Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category

Albuquerque, Paulo, Bronnenberg, Bart J.

Journal:

Marketing Science

Année:

2009

Langue:

english

Fichier:

PDF, 271 KB

english, 2009

4

Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery

Datta, Hannes, Knox, George, Bronnenberg, Bart J.

Journal:

Marketing Science

Année:

2017

Langue:

english

Fichier:

PDF, 634 KB

english, 2017

5

The impact of marketing policy on promotional price elasticities and baseline sales

Michael J. Zenor, Bart J. Bronnenberg, Leigh McAlister

Journal:

Journal of Retailing and Consumer Services

Année:

1998

Langue:

english

Fichier:

PDF, 764 KB

english, 1998

6

Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist

Bronnenberg, Bart J., Sismeiro, Catarina

Journal:

Journal of Marketing Research

Année:

2002

Langue:

english

Fichier:

PDF, 380 KB

english, 2002

7

A Spatiotemporal Analysis of the Global Diffusion of ISO 9000 and ISO 14000 Certification

Albuquerque, Paulo, Bronnenberg, Bart J., Corbett, Charles J.

Journal:

Management Science

Année:

2007

Langue:

english

Fichier:

PDF, 500 KB

english, 2007

8

Mapping Online Consumer Search

Kim, Jun B, Albuquerque, Paulo, Bronnenberg, Bart J

Journal:

Journal of Marketing Research

Année:

2011

Langue:

english

Fichier:

PDF, 19.57 MB

english, 2011

9

National Brands, Local Branding: Conclusions and Future Research Opportunities

Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé

Journal:

Journal of Marketing Research

Année:

2007

Langue:

english

Fichier:

PDF, 574 KB

english, 2007

10

The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution

Bronnenberg, Bart J., Mahajan, Vijay, Vanhonacker, Wilfried R.

Journal:

Journal of Marketing Research

Année:

2000

Langue:

english

Fichier:

PDF, 194 KB

english, 2000

11

The Evolution of Brand Preferences: Evidence from Consumer Migration

Bronnenberg, Bart J, Dubé, Jean-Pierre H, Gentzkow, Matthew

Journal:

American Economic Review

Année:

2012

Langue:

english

Fichier:

PDF, 1.12 MB

english, 2012

12

Do Digital Video Recorders Influence Sales?

Bronnenberg, Bart J, Dubé, Jean-Pierre, Mela, Carl F

Journal:

Journal of Marketing Research

Année:

2010

Langue:

english

Fichier:

PDF, 267 KB

english, 2010

13

The Formation of Consumer Brand Preferences

Bronnenberg, Bart J., Dubé, Jean-Pierre

Journal:

Annual Review of Economics

Année:

2017

Langue:

english

Fichier:

PDF, 809 KB

english, 2017

14

Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery

Datta, Hannes, Knox, George, Bronnenberg, Bart J.

Journal:

SSRN Electronic Journal

Année:

2017

Langue:

english

Fichier:

PDF, 1.07 MB

english, 2017

15

Spatial Models in Marketing

Eric T. Bradlow, Bart Bronnenberg, Gary J. Russell, Neeraj Arora, David R. Bell, Sri Devi Duvvuri, Frankel Ter Hofstede, Catarina Sismeiro, Raphael Thomadsen, Sha Yang

Journal:

Marketing Letters

Année:

2005

Langue:

english

Fichier:

PDF, 168 KB

english, 2005

16

Measuring the Impact of Negative Demand Shocks on Car Dealer Networks

Albuquerque, Paulo, Bronnenberg, Bart J.

Journal:

Marketing Science

Année:

2012

Langue:

english

Fichier:

PDF, 1.67 MB

english, 2012

17

Online Demand Under Limited Consumer Search

Kim, Jun B., Albuquerque, Paulo, Bronnenberg, Bart J.

Journal:

Marketing Science

Année:

2010

Langue:

english

Fichier:

PDF, 335 KB

english, 2010

18

Advertising Frequency Decisions in a Discrete Markov Process under a Budget Constraint

Bart J. Bronnenberg

Journal:

Journal of Marketing Research

Année:

1998

Langue:

english

Fichier:

PDF, 1.23 MB

english, 1998

19

Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables

Bronnenberg, Bart J., Mahajan, Vijay

Journal:

Marketing Science

Année:

2001

Langue:

english

Fichier:

PDF, 256 KB

english, 2001

20

The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution

Wilfried R. Vanhonacker, Vijay Mahajan and Bart J. Bronnenberg

Journal:

Journal of Marketing Research

Année:

2000

Langue:

english

Fichier:

PDF, 3.22 MB

english, 2000

21

Consumer Packaged Goods in the United States: National Brands, Local Branding

Bronnenberg, Bart J, Dhar, Sanjay K, Dubé, Jean-Pierre

Journal:

Journal of Marketing Research

Année:

2007

Langue:

english

Fichier:

PDF, 2.03 MB

english, 2007

22

Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds

Huang, Yufeng, Bronnenberg, Bart J.

Journal:

Marketing Science

Année:

2018

Langue:

english

Fichier:

PDF, 1.20 MB

english, 2018

23

Limited Choice Sets, Local Price Response, and Implied Measures of Price Competition

Bronnenberg, Bart J., Vanhonacker, Wilfried R.

Journal:

Journal of Marketing Research

Année:

1996

Langue:

english

Fichier:

PDF, 1.40 MB

english, 1996

24

Commentaries and Rejoinder to "Measuring the Impact of Negative Demand Shocks on Car Dealer Networks" by Paulo Albuquerque and Bart J. Bronnenberg

Hanssens, D. M., Purohit, D., Staelin, R., Albuquerque, P., Bronnenberg, B. J.

Journal:

Marketing Science

Année:

2012

Langue:

english

Fichier:

PDF, 167 KB

english, 2012

25

Advertising versus pay-per-view in electronic media

Ashutosh Prasad, Vijay Mahajan, Bart Bronnenberg

Journal:

International Journal of Research in Marketing

Année:

2003

Langue:

english

Fichier:

PDF, 347 KB

english, 2003

26

The Evolution of Brand Preferences: Evidence from Consumer Migration

Bart J. Bronnenberg, Jean-Pierre H. Dubé and Matthew Gentzkow

Journal:

American Economic Review

Année:

2012

Langue:

english

Fichier:

PDF, 3.70 MB

english, 2012

27

An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets

Hwang, Minha, Bronnenberg, Bart J., Thomadsen, Raphael

Journal:

Marketing Science

Année:

2010

Langue:

english

Fichier:

PDF, 1.74 MB

english, 2010

28

The Periodicity of Pricing

Bronnenberg, Bart J, Mela, Carl F, Boulding, William

Journal:

Journal of Marketing Research

Année:

2006

Langue:

english

Fichier:

PDF, 289 KB

english, 2006

29

Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium

Bronnenberg, Bart J., Dubé, Jean-Pierre, Gentzkow, Matthew, Shapiro, Jesse M.

Journal:

Quarterly Journal of Economics

Année:

2015

Langue:

english

Fichier:

PDF, 644 KB

english, 2015

30

Market Roll-Out and Retailer Adoption for New Brands

Bronnenberg, Bart J., Mela, Carl F.

Journal:

Marketing Science

Année:

2004

Langue:

english

Fichier:

PDF, 754 KB

english, 2004

31

Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist

Bart J. Bronnenberg and Catarina Sismeiro

Journal:

Journal of Marketing Research

Année:

2002

Langue:

english

Fichier:

PDF, 4.06 MB

english, 2002

32

Limited Choice Sets, Local Price Response and Implied Measures of Price Competition

Bart J. Bronnenberg and Wilfried R. Vanhonacker

Journal:

Journal of Marketing Research

Année:

1996

Langue:

english

Fichier:

PDF, 2.24 MB

english, 1996

33

Asymmetric Promotion Effects and Brand Positioning

Bronnenberg, Bart J., Wathieu, Luc

Journal:

Marketing Science

Année:

1996

Langue:

english

Fichier:

PDF, 663 KB

english, 1996

34

Market Roll-Out and Retailer Adoption for New Brands

Bart J. Bronnenberg and Carl F. Mela

Journal:

Marketing Science

Année:

2004

Langue:

english

Fichier:

PDF, 4.03 MB

english, 2004

35

Introduction to the Special Section on “Marketing Dynamics”

Bronnenberg, Bart J, Erdem, Tülin, Rossi, Peter E, Pakes, Ariel

Journal:

Journal of Marketing Research

Année:

2012

Langue:

english

Fichier:

PDF, 31 KB

english, 2012

36

Structural Modeling and Policy Simulation

Bronnenberg, Bart J., Rossi, Peter E., Vilcassim, Naufel J.

Journal:

Journal of Marketing Research

Année:

2005

Langue:

english

Fichier:

PDF, 55 KB

english, 2005

37

Zooming In on Choice: How Do Consumers Search for Cameras Online?

Bronnenberg, Bart J., Kim, Jun B., Mela, Carl F.

Journal:

Marketing Science

Année:

2016

Langue:

english

Fichier:

PDF, 565 KB

english, 2016

38

Database Paper —The IRI Marketing Data Set

Bronnenberg, Bart J., Kruger, Michael W., Mela, Carl F.

Journal:

Marketing Science

Année:

2008

Langue:

english

Fichier:

PDF, 108 KB

english, 2008

39

Editorial —Report of the Marketing Science Editorial Review Committee

Fader, Peter S., Bronnenberg, Bart J., Iyer, Ganesh, Neslin, Scott A., Netzer, Oded, Srinivasan, Kannan

Journal:

Marketing Science

Année:

2014

Langue:

english

Fichier:

PDF, 1.03 MB

english, 2014

40

Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables

Bart J. Bronnenberg and Vijay Mahajan

Journal:

Marketing Science

Année:

2001

Langue:

english

Fichier:

PDF, 696 KB

english, 2001

41

Retrieving Unobserved Consideration Sets from Household Panel Data

van Nierop, Erjen, Bronnenberg, Bart, Paap, Richard, Wedel, Michel, Franses, Philip Hans

Journal:

Journal of Marketing Research

Année:

2010

Langue:

english

Fichier:

PDF, 280 KB

english, 2010

42

Advertising Frequency Decisions in a Discrete Markov Process under a Budget Constraint

Bronnenberg, Bart J.

Journal:

Journal of Marketing Research

Année:

1998

Langue:

english

Fichier:

PDF, 1.28 MB

english, 1998

43

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Bronnenberg, Bart J., DubÃ©, Jean-Pierre, Sanders, Robert E.

Journal:

Marketing Science

Année:

2020

Fichier:

PDF, 1.36 MB

2020

44

Spatial models in marketing research and practice

Bart J. Bronnenberg

Journal:

Applied Stochastic Models in Business and Industry

Année:

2005

Langue:

english

Fichier:

PDF, 112 KB

english, 2005

45

Measuring long-run marketing effects and their implications for long-run marketing decisions

Bart J. Bronnenberg, Jean Pierre Dubé, Carl F. Mela, Paulo Albuquerque, Tulin Erdem, Brett Gordon, Dominique Hanssens, Guenter Hitsch, Han Hong, Baohong Sun

Journal:

Marketing Letters

Année:

2008

Langue:

english

Fichier:

PDF, 223 KB

english, 2008

46

Risk Perception in the Short Run and in the Long Run

Jamil Baz, Eric Briys, Bart J. Bronnenberg, Michèle Cohen, Robert Kast, Pascale Viala, Luc Wathieu, Martin Weber, Klaus Wertenbroch

Journal:

Marketing Letters

Année:

1999

Langue:

english

Fichier:

PDF, 103 KB

english, 1999

47

Structural Applications of the Discrete Choice Model

Jean-PIerre DubÉ (CHAIR), Pradeep Chintagunta, Amil Petrin, Bart Bronnenberg, Ron Goettler, P. B. Seetharaman, K. Sudhir, Raphael Thomadsen, Ying Zhao

Journal:

Marketing Letters

Année:

2002

Langue:

english

Fichier:

PDF, 101 KB

english, 2002

48

DOOM: A Decentralized Object-Oriented Machine

Bronnenberg, W.J.H.J., Nijman, L., Odijk, E.A.M., van Twist, R.A.H.

Journal:

Année:

1987

Langue:

english

Fichier:

PDF, 16.24 MB

english, 1987

49

Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry

Prasad, Ashutosh, Bronnenberg, Bart, Mahajan, Vijay

Journal:

Review of Marketing Science

Année:

2004

Langue:

english

Fichier:

PDF, 402 KB

english, 2004

50

Choice Modeling || Structural Applications of the Discrete Choice Model

Jean-Pierre Dubé, Pradeep Chintagunta, Amil Petrin, Bart Bronnenberg, Ron Goettler, P. B. [Seethu] Seetharaman, K. Sudhir, Raphael Thomadsen and Ying Zhao

Journal:

Marketing Letters

Année:

2002

Langue:

english

Fichier:

PDF, 1.18 MB

english, 2002